In May – October 2015, the Ministry of Employment and the Economy funded a pre-study about the situation of the domestic ecommerce sector. The study shows that Finnish companies have the potential and desire for international growth.
Companies expect measures from the program especially in relation to improving know-how in ecommerce internationalization and market knowledge, utilizing digital solutions and peer-to-peer learning.
The program responds to the internationalization challenges raised in the pre-study report, such as developing commercial know-how, finding customer segments in different countries based on a company’s competitive advantages, and creating a holistic and competitive customer-oriented concept. The development of ecommerce also creates investment opportunities in Finland.